DnD Shop Generator
This DnD shop generator builds a random store in one click: a shop name, an owner, a quirk to roleplay and a table of items with prices. Choose from 10 shop types, including blacksmith, armorer, magic shop, alchemist and jeweler, or leave it random. Weapons and armor use 5e list prices.
Pick a shop type or leave it random, then press Generate.
How to run a shop with the generator
Roll the shop, then play the owner: The name and quirk give you the feel of the place in one sentence. Read the quirk aloud as the party walks in and you have a scene. If the players want to chat, roll the shopkeeper's personality and secret with the NPC generator, and use the DnD name generator if the owner's name doesn't fit your setting.
What the prices mean: Blacksmith and armorer stock is drawn from the standard 5e weapon and armor lists at their usual prices. Other shops use item lists written for this site, priced to sit alongside the official gear. Magic shop prices are rolled from the price-by-rarity guidance in the 2014 Dungeon Master's Guide: 50-100 gp for common items, 101-500 gp for uncommon, 501-5,000 gp for rare and 5,001-50,000 gp for very rare. Treat them as a starting point, not a rule.
Keep the magic shop under control: A shop full of rare items can break a low-level game. In a small village, show one or two common or uncommon items and say the rest is on order. Let players haggle with a Persuasion check on the d20 roller, knocking 10 to 20 percent off on a good roll. When the party sells treasure from the loot generator, a common table habit is to pay them about half the listed price.
DnD Shop Generator FAQ
How much do magic items cost in 5e?
The rules don't fix one price. As guidance, the 2014 Dungeon Master's Guide suggests about 50-100 gp for common items, 101-500 gp for uncommon, 501-5,000 gp for rare and 5,001-50,000 gp for very rare. The DM sets the final price, and many campaigns don't sell magic items at all.
Can players buy magic items in D&D?
Only if the DM allows it. The core rules treat buying and selling magic items as a campaign choice. Some worlds have magic shops in every city, while others make every item a rare find.
How much should a shop pay for items the party sells?
A common table rule is that merchants pay about half of an item's list price for used weapons, armor and gear. Art objects and gems usually sell closer to their full value.
Where do these shop items come from?
Blacksmith and armorer stock comes from the 5e weapon and armor tables, and the magic shop draws from the SRD magic items. All other item lists, shop names and quirks were written for this site.
What shops should a D&D town have?
A village might have only a general store and a smith. A town adds an inn, an apothecary and a few craftspeople, and only a big city is likely to have a jeweler, a bookseller or a dedicated magic shop.
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About this roller
DnD Dice Roller (dnddiceroller.org) rolls every die with your browser's cryptographically secure random number generator, crypto.getRandomValues, and uses rejection sampling so every face is exactly equally likely. The 3D dice only animate a result that has already been decided this way; the physics never picks the number. Rolls happen on your device and are never sent to our server.
The site is built and maintained by Farooq Choudhary at Ozeito, which also publishes the DnD Dice Roller app for Android and iOS. Found a problem? Contact us.
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Contains content from the System Reference Document 5.1 and 5.2 by Wizards of the Coast LLC, used under the Creative Commons Attribution 4.0 International License.